In my bookbinding business journey, the most rewarding part has surprisingly been marketing. Marketing is not just a tool; it is essential for generating sales and attracting the right customers who truly need our service.
What makes marketing so powerful is its ability to bring a business’s vision, values, and personality to life. It helps us connect with the people who resonate with what we stand for.
There’s a classic philosophical question that asks, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” It reminds us that even the most exceptional work can go unnoticed without visibility. In business, if no one knows what you offer, your impact stays limited.
When we see that a benchmark is not being reached over time, it is a clear sign that something needs to change. Sometimes, even a small shift in presentation or approach can lead to a completely different outcome. Strategy is about identifying which factors to adjust, and those adjustments can lead to meaningful results.
Once a strategy is proven to work, continuing with it can help us achieve even greater outcomes without constantly reinventing the wheel. It is about knowing when to pivot and when to stay the course.
You can learn more about our work at www.ccwithin.com
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P.S. My upcoming book, From #UglyToBeautifulWithoutSurgery, launches in 2025. It’s the result of over 10 years of personal and professional exploration into what true beauty really means. If you’ve ever felt not enough, this book is a heartfelt guide to rediscover your worth—no surgery, no filters, just truth.
