Some people fear charging enough for their services after being in the industry for a long time because they worry that people will not pay for them or think their services do not deserve a good reward.
Sometimes, we even think talking about money is a shame.
The more value you provide, the more you get rewarded. Be bold and ask for it if you know what you are doing and the service is good.
Money is not a shame. Especially when you charge the amount you deserve, you can invest more money into your education. Therefore, you have more to offer.
I still remember the first time I sought a coaching institute. I searched around and compared all the institutes in Australia.
I rang many people, talking to different representatives from institutes.
All I wanted was the best education.
The first one I enrolled in charged a reasonable amount of educational fees. However, I wasn't all that happy. All I got were PDF files. If I wanted to be a good coach, I would need more than PDF files.
I was lucky that I always asked for cooling-off time in case the material didn't suit me.
Ultimately, I changed to another institute because I love its energy and company culture; it is also Australia's most expensive coaching institute.
The more I leaned into my institute, the more I realised why this institute could become the largest coaching institute in the Southern Hemisphere—at the same time, charging two or five times more than other institutes to get the same certification.
The education, the support and the materials are spot on; the institute was founded by someone who deeply cares about what they are providing, not just purely for money-making exercise.
Generally, serious people who want to get into an industry and become the best version of themselves. They are not afraid of spending money on quality service.
All the customers want is the value. Regardless of your charge, your offer is more than or equal to what they expected. You are on the right track.
If people can't afford your quality service, they are generally not your target group or ready to participate.
So charge what you deserve and offer more than what the customer expects. The more value you offer, the more you can get rewarded.